SEO / Internet Marketing
Search engine optimisation and internet marketing services provided to Australian small businesses during the period 2006-2013.
Service Overview
SEO and Internet Marketing services were offered as a complementary service line during 2006-2013, leveraging the analytical and research skills developed in investigation work. The service focused on helping Australian small businesses improve their search engine visibility and online presence.
This service was discontinued in 2013 to allow focus on core investigation and TSCM services. The SEO industry had also matured significantly, with larger specialist agencies better positioned to serve this market.
PJL SEO Solutions & Strategies Brochure
Original marketing brochure detailing SEO services — keyword analysis, content optimisation, link building campaigns, directory submissions, and search engine positioning strategies for Google, Yahoo, and MSN.
Download Brochure (PDF)Services Provided
Keyword Analysis
Research and analysis of search terms relevant to client businesses. Identification of high-value keywords, search volume assessment, and competitive analysis.
Content Optimisation
On-page optimisation of website content for target keywords. Meta tags, headings, content structure, and internal linking to improve search engine relevance.
Link Building
Development of inbound links from relevant websites to improve domain authority and search rankings. Directory submissions, article marketing, and partnership development.
Directory Submissions
Submission to business directories, industry listings, and local directories to build online presence and citation consistency.
Statistical Analysis
Website analytics review and reporting. Traffic analysis, conversion tracking, and performance measurement to guide ongoing optimisation efforts.
Competitor Analysis
Investigation of competitor online strategies. Keyword targeting, link profiles, and content strategies to identify opportunities and threats.
Client Testimonial
"Peter is the ultimate quiet achiever. He is very efficient & highly skilled in the difficult SEO sphere. Peter is without doubt meticulous, analytical, resourceful & diligent — all uncommon attributes in people, yet so essential in good Professional Internet Marketing SEO work."
Australdata Web Design / Ozweb
2006–2013
Qualification
SEO services were supported by professional certification:
- Internet Marketing Professional — Web CEO University (2008) — Score: 100/100
Investigation Synergy
The analytical skills required for SEO work aligned closely with investigation capabilities:
- Research: Systematic online research and information gathering
- Analysis: Data analysis and pattern identification
- Reporting: Clear documentation of findings and recommendations
- Competitor intelligence: Lawful competitive analysis techniques
These skills transferred effectively between SEO work and internet-based investigation services, including online fraud investigation, social media evidence gathering, and open source intelligence (OSINT).
Service Period
SEO and Internet Marketing services were provided from 2006 to 2013 — a seven-year period coinciding with significant growth in search engine importance for small business marketing.
The service was discontinued in 2013 to allow focus on core investigation and TSCM services. Clients were transitioned to specialist SEO providers where ongoing services were required.